As a member of the Good Life Team on the Change Your Attitude…Change Your Life radio show on WOR in NYC I regularly share strategies for building your business online. Below is the recording of one I put together on making your website a powerhouse for your business.
Here’s it is as an article in case you’d prefer to read than listen…
Consistently, there are three things the strongest websites have:
A Home Page Video
The first is a home page video that speaks to what the business does and how they serve their clients. In a small business this can be as simple as a one-minute video done by the owner of the business. Nothing fancy required, just good quality visuals and audio.
A Client Focused About Page
The second is a client focused about page. People like to know who they are doing business with. A successful about page will not only share information about your company, but will also show your prospects you solve their biggest concerns everyday for clients.
A Clear Call to Action
Third, a clear call to action. Successful website owners lead visitors to the next step they want them to take. Whether its asking them to claim a free gift in exchange for an email address, or suggesting they book a free call, clearly outline for your prospects what the next step is for getting their problems solved.
Interested in more information about making your website stand out? Download my full report 10 ‘Must Haves’ That Will Help Your Website Get You More Clients!