Dig deep into who your ideal client is. In my experience, few entrepreneurs have this nailed and it is a big source of their struggle. By the time we are done, you will know exactly what makes your ideal client tick and what she wants most.
Once you know your clients deepest desires, you will take them and put the right language around how your work in the world will serve her.
Develop your range of offers. Be ready to serve your ideal client with an offer that meets her where she is and respects your time.
One of the key elements to converting potential clients is setting yourself apart from others. This way, they will make the decision to work with you or not to. If they are deciding between you and someone else who does similar work, you haven’t yet nailed this critical element of your marketing.
There are many strategies for drawing potential clients into working with you. In this module, you’ll decide which ones are best for you based on your business, lifestyle, and personality. Then you’ll put a clear plan of action into place.
Connection is how we create relationships and selling is still a relationship-based activity. You’ll develop your strategic plan for connecting with your ideal clients online and off in ways that won’t sap your time or energy.
This will be an amazing session for everyone who claims it. We'll work together to develop the best personalized strategy for monetizing in your business.
These will help you move quickly through any challenges that may arise when you are working on implementing.
program includes 6 modules (some are so juicy they take more than one
week!) packed with high-quality lessons, worksheets, support and
accountability including group laser coaching calls with me. It has been
born out of thousands of hours of study and work and thousands of
dollars in investments I've made in myself and my business.
Each week there will be live Q&A sessions to support you along your journey and to be sure that you don't get stuck.
You'll be able to build relationships and get support with others in the program as well as get drop in support from Suzanne.
When does the 8-week program start?
We are currently in an initial enrollment period, work with Suzanne will start immediately, group work will begin Monday, September 21st.
What if I can't attend any portions of it live?
Recordings and any support materials will be available to all those who purchase the program.
Do I need any special equipment to participate?
No. You'll need a computer and a phone.
Will there be other costs associated with the program?
Depending upon where you are in your business, you may need to invest in an email marketing service, an inexpensive Customer Relationship Management (CRM) tool, or a program that allows for easy set-up of opt-in pages. The services I recommend are generally inexpensive and worth every penny. Much of this can be done with free levels of each service, but the total might be as high as $150 per month.
Will this program make it easy for me to get clients?
worthwhile in life is not easy. This program will help you focus on the
most important work you need to do in order to get clients consistently.
There will be hard work involved but it will reap dividends.
How can I get the most out of the program?
Show up. Do the work. Take personal responsibility. Take advantage of as many training and Q&A sessions LIVE that you can. Implement like crazy and ask for help when you are feeling stuck.
Do you offer any refunds?
I offer a 30-day money back guarantee. This guarantee is void, however, if the participant has used a two-hour, Best Monetization Path bonus session with me.
Suzanne helps independent business women narrow their focus onto the most important things they need to do to bring revenue into their business, rather than playing the game of Whack-a-Mole they often find themselves in.
Since leaving her six-figure corporate career, Suzanne has employed her MBA in Marketing & Entrepreneurship, along with personal experience from living in the weeds of her own business, to support her clients with strategy, marketing, technology, delegation, and mindset.
Her clients describe her as “Invaluable”, a “gentle butt-kicker”, and say she helped them “unleash their vision”. In addition to running her coaching business, Suzanne is the Founder of the Hanover Area, MA Chapter of Polka Dot Powerhouse, a women's connection and networking group.
She and her husband Kevin are parents to two sons and a labradoodle daughter. They live on the South Shore of MA.